Profileface 087: Anthony
Digital Image, Social Media Platforms, 2012


Profileface was created in alignment with Camera/whore, an open form/forum activated by the viewers/viewed blurring the boundaries between artist/audience, which took place in Paul Wong Project's On Main in Vivo Media Arts Centre. This event/show was curated by Erica Lapadat-Janzen and Matt Troy. For one evening, twelve artists (including myself) were asked to create an interactive performative space inviting viewers to become co-creating participants.

For the event, I set up a one-light strobe pop-up photo studio. The digital camera was set on a tripod, with a large mirror behind, enabling the participant to see themselves from where they stood in front of the camera. I first captured a simple studio portrait of the viewer/participant (image left). I then gave the viewer/participant an extended shutter release and asked them to use the mirror as an aid in creating a portrait of themselves they might use for online profiles (such as Facebook, Linkedin – whichever suited them), and to click the release when they felt well represented (image right). After releasing the shutter, viewer/participant’s were invited to travel from being in front of the camera to behind in order to view their potential Profileface. Each individual collaborative session ended when the viewer/participant felt they had captured an image they would sincerely use on social media. This was done publicly, within the gallery setting.



Profileface 001: Erica
Digital Image, Social Media Platforms, 2012



Profileface 004: Steven
Digital Image, Social Media Platforms, 2012



Profileface 005: Paul
Digital Image, Social Media Platforms, 2012



Profileface 012: Alison
Digital Image, Social Media Platforms, 2012



Profileface 017: Jeremy
Digital Image, Social Media Platforms, 2012



Profileface 018: Anchi
Digital Image, Social Media Platforms, 2012



Profileface 024: Andrea
Digital Image, Social Media Platforms, 2012



Profileface 026: Brenda
Digital Image, Social Media Platforms, 2012



Profileface 027: Savana
Digital Image, Social Media Platforms, 2012



Profileface 030: Robin
Digital Image, Social Media Platforms, 2012



Profileface 031: Ashlee
Digital Image, Social Media Platforms, 2012



Profileface 028: Jesse
Digital Image, Social Media Platforms, 2012



Profileface 033: Jade
Digital Image, Social Media Platforms, 2012



Profileface 034: Wendy
Digital Image, Social Media Platforms, 2012



Profileface 035: Rick
Digital Image, Social Media Platforms, 2012



Profileface 036: Ryan
Digital Image, Social Media Platforms, 2012



Profileface 041: Dulce
Digital Image, Social Media Platforms, 2012



Profileface 039: Morgan
Digital Image, Social Media Platforms, 2012



Profileface 056: Liza
Digital Image, Social Media Platforms, 2012



Profileface 065: Parker
Digital Image, Social Media Platforms, 2012



Profileface 084: Devin
Digital Image, Social Media Platforms, 2012



Profileface 003: Evann
Digital Image, Social Media Platforms, 2012



Profileface 006: Matt
Digital Image, Social Media Platforms, 2012


Profileface 067: Jessica
Digital Image, Social Media Platforms, 2012



Profileface 008: Tanya
Digital Image, Social Media Platforms, 2012



Profileface 009: Nolan
Digital Image, Social Media Platforms, 2012



Profileface 011: Phyllis
Digital Image, Social Media Platforms, 2012



Profileface 083: Della
Digital Image, Social Media Platforms, 2012



Profileface 055: Denise
Digital Image, Social Media Platforms, 2012



Profileface 046: Ace
Digital Image, Social Media Platforms, 2012



Profileface 086: Kaitlin
Digital Image, Social Media Platforms, 2012



Profileface 015: Satyan
Digital Image, Social Media Platforms, 2012



Profileface 012: Alison
Digital Image, Social Media Platforms, 2012



Profileface 019: Keith
Digital Image, Social Media Platforms, 2012



Profileface 088: Keren
Digital Image, Social Media Platforms, 2012



Profileface 013: Barry
Digital Image, Social Media Platforms, 2012



Profileface 070: Sandy
Digital Image, Social Media Platforms, 2012


Profileface 092: Derek
Digital Image, Social Media Platforms, 2012



Profileface 097: Angela
Digital Image, Social Media Platforms, 2012

All Profileface images were captured in one night and have not been cosmetically altered.