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It's A Sign 001
44"X44" C-Print Dibond 2013

IT'S A SIGN

Early explorers sailed across oceans, discovering new lands and leaving flags as proud declarations of procured ground. For the past half a century to present day, in lieu of flags, we leave behind advertising billboards. Heavy urban footprints set beside the paved roads we’ve etched into the surrounding landscapes.

Through It's A Sign Fama present large photographic portraits of outdoor signage devoid of original advertising messages, left blank over time. She has chosen to document these artifacts serving as an impetus toward questioning the placement of the billboards in the first place and what they currently represent. Although they stand in symmetrical contrast to their environments natural disorder, they are washed clean by that very disorder creating - naturally - a new beginning.



It's A Sign 002
44"X44" C-Print Dibond 2013



It's A Sign 003
44"X44" C-Print Dibond 2013



It's A Sign 004
13 "X13" C-Print Dibond 2013



It's A Sign 006
44"X44" C-Print Dibond 2013



It's A Sign 007
44"X44" C-Print Dibond 2013


 
 
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