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It's A Sign 001
44"X44" C-Print, Dibond, 2013

It's A Sign

In North American history, early Colonial explorers sailed across oceans to discover “new” lands, leaving flags rooted to a spot as proud declarations of procured ground. For the consumer-driven past half a century to present day, in lieu of flags, advertising billboards are left behind - signs which act as heavy urban footprints alongside paved roads, etched into the surrounding landscapes.

With It's A Sign, Fama presents large individual portraits of outdoor signage, devoid of their original consumer messages, made blank over time. In portraying them as solitary portraits in nature, Fama questions the initial placement of the billboards, alongside what they could currently represent, in addition to the idea of what is nature/natural. Though the signs stand in symmetrical contrast to their surrounding environments “natural” disorder, they are washed clean by that very disorder, creating - naturally - a new beginning.



It's A Sign 002
44"X44" C-Print, Dibond, 2013



It's A Sign 003
44"X44" C-Print, Dibond, 2013



It's A Sign 004
13 "X13" C-Print, Dibond, 2013



It's A Sign 006
44"X44" C-Print, Dibond, 2013



It's A Sign 007
44"X44" C-Print, Dibond, 2013


 
 
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